WeQual's core mission is to bring equality and diversity to businesses worldwide

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About WeQual

The WeQual Awards have been created to identify and recognise world-class women executives, one level below the Executive Committees in UK FTSE businesses.

All entries will be treated with the strictest confidence.

It is clearer than ever that women are underrepresented in working life, with businesses reporting sobering gender pay gap figures and the government-backed Hampton-Alexander Review continuing to expose shortcomings in representation of women in the FTSE 100 and 250.

There is a huge challenge to rebalance the Executive Committee appointment rate and a need to identify and recognise these women.

The WeQual Awards have a valuable role to play in making this possible and aims to reach and honour the women that are on the cusp of leading the UK FTSE companies.

About Katie

Driven by a determination to tackle the lack of diversity and equality in the leadership of the world's biggest businesses and beyond, Katie Litchfield has rapidly created a dynamic and well-respected company that is rapidly disrupting the status quo and changing the way multinationals think about organising their leadership.

Katie has developed WeQual into a multi-faceted vehicle to identify, encourage, engage, educate, mentor, showcase and champion the many talented women yet to reach C-suite level.

Beginning with a depth of knowledge gained from 20 years at the Financial Times (working closely with FTSE 100 and Fortune 500 senior leaders) Katie successfully launched the WeQual Awards, in London in 2019 and New York in 2020.

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How to

Entry WeQual London 2020 Dates:

To enter, you must be a woman who at the date of entry submission, be a direct report into an executive committee member of FTSE 100 or FTSE 250 listed company.
All finalists must attend the award ceremony. All entries will be treated with the strictest confidence.

  • 01 Entries open on 2 April, 2020
  • 02 Entries closes on 11 May, 2020
  • 03 Three finalists per award are announced on Tuesday 2 June, 2020
  • 04 Finalists have 1-1 call / meeting with a WeQual Judge w/c 1 June, 2020
  • 05 WeQual Winners announced in September 2020

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The WeQual Awards categories are mapped against eight roles on the Executive Committee, identifying women who report into their executive committee working in the following areas.

Women are encouraged to self-nominate for the awards. To remove any bias during the initial judging process, finalists will be selected through a blind assessment removing identification details from candidates.

The 10 assessment questions are derived from a research-based meta-analysis of the factors and characteristics that mark leaders as different from non-leaders (Kirkpatrick and Locke, 1991). Importantly, these six characteristics lack much of the gendered and Anglo-American layers that make it harder for women and other minorities to appear as leaders with their own tone and style;

  • Drive
  • Leadership
  • Integrity
  • Self-Confidence
  • Cognitive Ability
  • Knowledge of Business

Asking nominees to describe how they are seen to deliver on these characteristics allows them to demonstrate how they are seen as a leader and indeed engage people who see them as fit to lead.

According to researchers, Lord & Maher, 1990, “to be a leader, one must be perceived as a leader” and these 10 questions will allow nominees to use an objective framework to describe the effectiveness of their own leadership.

All entries will be treated with the strictest confidence.

















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WeQual Sponsors

WeQual Supporters


Media Partner

Reuters Breakingviews is the financial commentary brand of Reuters News. We deliver agenda-setting financial insight. Every day, we comment on the big financial stories as they break in the United States, Europe, the Middle East and Asia.

A global team of about 30 correspondents based in New York, London, Hong Kong and other major cities provides expert analysis in real time.

Marketing Data Partner

Distil is a ground breaking marketing data tool that every ambitious, data aware business should have. Distil unlocks that single customer view that remains elusive for too many businesses. In today's age of too much information, Distil enables you to talk to your audience with attention to every single one of your customers. And no you don't need to grapple with Machine Learning or learn sophisticated data analytics - Distil is for marketers and commercial, creative thinkers.

When you Distil your marketing you get to the essence of what your customers and prospects are looking for, through the channels they prefer, when they prefer and what they are looking for. Distil your marketing and you rapidly cut through the noise. Additionally, Distil is entirely agnostic about what campaigns tools you like to use. Distil does the thinking and guides the doing.

Distil.ai - Data Distilled

Brand & Design Partner

ShopTalk London is a design studio, improving the relationship between people & things.

We believe creative thinking should apply to the process and our relationship with our clients as much as it should the final output. This allows us to provide full brand identities to website design & everything in-between, as business partners, consultants, suppliers, in-house or out of house. No more and no less than our clients need.


Video Partner

With a combined 30 years of experience in TV & Film production, Adam Heayberd and Craig Murdoch have worked with major brands and broadcasters such as ITV, BBC and Sky.

With comprehensive experience in production and post-production, it is their aim to ensure that their clients’ stories resonate with their stakeholders and impact on new audiences.

They are now delighted to be bringing this knowledge and experience to support the WeQual awards.


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As Chief Executive I’m thrilled that Crisis is the first charity partner for the WeQual Awards Dinner – championing the diversity in leadership we need to create a fairer, and more effective, society.

Crisis is the national charity for homeless people. We help people directly out of homelessness, and campaign for the changes needed to solve it altogether. Our goal is simply that together we will end homelessness. It is not inevitable and shouldn’t need to happen in 21st Century Britain.


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Katie Litchfield
Founder and Chief Executive
WeQual Awards
M: 07796 147 466 E: Katie@wequalawards.com