Rita
Clifton CBE

Rita graduated from Cambridge and started her career in advertising, becoming Vice Chairman and strategy director at Saatchi & Saatchi. From there, she was London CEO and then Chairman at the global brand consultancy Interbrand over a fifteen year stint.

She has advised a wide range of leading global businesses and brands, as well as start-ups and growth stage businesses of all shapes and sizes. In 2013, she co-founded and chairs the global brand and business consultancy BrandCap.

She is a regular media commentator, as well as a columnist. She was recently a business mentor and judge on the CNBC award-winning TV series ‘Pop Up Start Up’. Rita has also authored books including ‘The Future of Brands’ and two editions of The Economist ‘Brands and Branding”. She is working on her new book as we speak!

She is a non-executive director on the boards of ASOS, Nationwide Building Society and Ascential plc, and previous board roles have included Emap, Dixons Retail plc, Bupa and Populus, the market research firm. Her non-profit boards have included being a Trustee of WWF (Worldwide Fund for Nature), being Chair of the leading volunteering charity The Conservation Volunteers (TCV), and she also served on the UK Government’s Sustainable Development Commission. She recently became a Trustee of Green Alliance.

Rita received a CBE for services to the advertising industry in 2014.

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